This course provides a data-driven look at Lubbock’s economic landscape. Gain insights into job growth, industry trends, population shifts, real estate developments and key business investments shaping the city's future. This is your chance to stay informed about the factors driving Lubbock’s economy and what’s ahead for our community. Bring your questions. Instructor John Osborne, president and CEO of the Lubbock Economic Development Alliance for over 15 years. He chaired the Texas Economic Development Council, Texas Travel Alliance and Ports to Plains, and serves on the Workforce Solutions South Plains board. A Dallas native, he holds degrees from West Texas A&M and multiple certifications.